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ProfiAuto 2019 calendar inspired by social media


The end of the year is traditionally the time for publishing new car calendars. Instagram-style shots that form a dynamic story about twelve months in the life of the brand are the main concept of the ProfiAuto 2019 calendar.

ProfiAuto reveals twelve pages of its new calendar. The project, which features beautiful women presenting the network's activities throughout the year, has been inspired by social media. The shots refer to popular Instagram trends, which have entered the world of motoring (selfies, long exposure shots or the convention of "follow me" shots). Each month features hashtags relating to ProfiAuto's key projects and values.
- The message of the ProfiAuto 2019 calendar is simple - we catch moments from the brand's life and show initiatives in which we have been involved for twelve months. For this project, we went with the format common in social media. Our Facebook or Instagram profiles show that we feel at home in this setting. Thanks to open communication, we are close to our fans on a daily basis - says Michał Tochowicz, Director of Strategy and Development at ProfiAuto.
The projects presented in the calendar include ProfiAuto PitStop events promoting safety, ProfiRacing Cup training cycle, ProfiAuto Trade Show, ProfiAuto lifestyle magazine and our shop app.
The photos were taken, among other places, in the surroundings of modern buildings in the centre of Katowice. The ProfiAuto 2019 calendar will soon be available to our partners, contractors and brand fans.

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